Michelle Hayes Uhlfelder, Cherrytop's visionary CEO, has recently emerged as a thought leader on CMSWire, where her insights on AI integration are reshaping customer experience strategies. Her debut article, "AI Trends: Is AI Meeting Your Most Pressing Needs?", critically examines the alignment of AI technologies with core business values, advocating for customer-centric and agile approaches. Dive into Michelle’s expertise on CMSWire to navigate the complexities of AI trends that are defining the future of business and customer engagement.

We're excited to share that "850 Magazine" has spotlighted our boutique marketing and PR agency as 'New and Notable'! This recognition is a nod to our commitment to innovative and creative marketing solutions. It underscores our efforts to ensure our clients not only stand out but also connect genuinely with their audiences.

This acknowledgment by "850 Magazine" celebrates our dedication to pushing boundaries in the dynamic marketing landscape. We're grateful to our clients and the magazine's readers for this incredible honor and are eager to continue this journey of innovation. Thank you for being part of our story – there's much more to come!

Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, debunks the myth that bigger email lists are better in her new article. With a focus on quality over quantity, she offers practical advice on refining email lists, such as embracing unsubscribes as a curation tool and the importance of A/B testing. The piece highlights the value of a smaller, engaged audience and presents strategies like leveraging Google's account purge and implementing abandoned cart emails for more effective email marketing.

Celebrate with us Cherrytop's feature in Digital Marketing News, where our innovative AI-driven marketing and PR strategies are spotlighted. The article, written by Abby Miller, highlights how under Michelle Hayes Uhlfelder's leadership, Cherrytop is revolutionizing the industry, integrating AI with a deep understanding of human behavior to deliver unparalleled client solutions. This recognition underscores our commitment to setting new standards in digital marketing efficiency and innovation.

In our latest blog post, we celebrate a significant milestone for Cherrytop: our CEO & Founder, Michelle Hayes Uhlfelder, has been recognized by Florida Trend Magazine in their 'Movers & Influencers' section. Join us in celebrating this exciting achievement and get a glimpse of what's ahead for Cherrytop in the dynamic world of AI-driven.

Cherrytop, under the experienced leadership of Michelle Hayes Uhlfelder, has officially launched, following an impactful 100-day soft-launch phase. Cherrytop's blend of brand strategy, marketing, and public relations solutions leverages Michelle's 20-year industry experience, spanning roles at National Public Radio and Edelman, along with her tenure in boutique agencies and as an independent consultant. The firm's emphasis on integrating AI technology into comprehensive communication strategies is revolutionizing how brands interact with their audiences, offering scalable solutions for clients of all sizes. Read this article for the press release and access to press kit with images.

Cherrytop's CEO and Founder, Michelle Hayes Uhlfelder, brings her marketing and PR acumen to the forefront in the insightful article '3 Tips for Leveling-Up Your Product Holiday Gift Guides.' As the holiday shopping rush approaches, she explores how brands can amplify their visibility and consumer appeal through strategic gift guides. Drawing on the latest enhancements by Google, Michelle offers practical advice for brands aiming to influence consumer purchases and stand out in a competitive market.

Transforming customer experiences with the right CRM! Michelle Hayes Uhlfelder breaks down 3 CRMs to consider to elevate your customer journey. Dive in for insights and actionable tips to maximize your CRM strategy.

In a recent article penned by Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, she shares a candid account of her recent experiences with Zoom's customer service. Highlighting the challenges faced by small businesses, Uhlfelder critiques the apparent inflexibility of the SaaS giant in accommodating seemingly trivial requests. Through her firsthand account, she underscores the importance of placing the customer at the center of business operations and the potential repercussions for companies that overlook this essential tenet.

Recently featured in PR News on 9/20/2023, Michelle Hayes Uhlfelder, the CEO & Founder of Cherrytop, delves into the transformative role of artificial intelligence in bridging the gap between public relations and marketing. In her article titled "Can AI be the Catalyst for Unified PR and Marketing?", Uhlfelder articulates how AI-driven analytics and tools are erasing the once clear distinctions between these fields, advocating for integrated strategies, empathetic AI communications, and the power of unified dashboards to streamline processes. By harnessing AI's capabilities, Uhlfelder suggests a promising future where brand narratives are not just captivating but also exceptionally impactful.

In an earlier collaboration with Lululemon, Michelle Hayes Uhlfelder was already impressed by the brand's unwavering clarity. A recent article in the Wall Street Journal sheds light on Lululemon's innovative marketing strategies, revealing the genius behind their generational appeal, commitment to authentic community, and adaptability. Chief Brand Officer, Nikki Neuburger, underscores their ethos, emphasizing consistency in every customer touchpoint. Dive into this insightful read to explore how Lululemon bridges authenticity with profit margins.

Exploring the transformative journey from products to platforms, this insightful article delves into the four-step playbook crafted by Zhu and Furr. Using historical examples like Nintendo's legendary rise, amidst a faltering video game industry, it showcases the meticulous strategies employed in mastering the product-platform transition.

Diving into a 2020 McKinsey article, Michelle realized there was a "back-to-basics" wisdom about AI within it. As we chase tech's "next big thing", it's a timely reminder that the magic often resides in foundational principles. She's distilled key insights and their real-world applications for you.

The world of branding is always in flux, and companies like Johnson & Johnson aren't shy about making waves. After a century and a third, the healthcare behemoth has unveiled a new logo, stirring discussions on the importance and impact of corporate rebranding. Michelle Hayes Uhlfelder takes readers on a deep dive into the recent rebrands that have left a mark. Curious about Twitter's dramatic shift to "X" or other major overhauls? Check out “You’re Rebranding What?! A Look at Johnson & Johnson and Beyond”. Guaranteed to make you ponder the power of a logo.

Dive into Cherrytop's latest blog post where Michelle Hayes Uhlfelder expertly navigates "5 ChatBot History Points to Absorb for AI Marketing". Blending history with actionable insights, this article is a goldmine for marketers keen to harness the power of AI.

In a recent article from Harvard Business Review, experts examine the pivotal role of cross-functional collaboration and the dismantling of organizational silos in achieving successful digital transformations. The insights offered are particularly relevant to those in the marketing sector, as they underscore the importance of a unified organizational approach, alongside technological upgrades. Highly recommended for professionals navigating the complexities of digital transformation.

When it comes to bad marketing, the experience can be unsettlingly similar to watching a poorly executed horror movie: you're engaged but for all the wrong reasons. Today, we take a close look at the marketing strategies—or lack thereof—behind Super Affiliate A.I. From fear-inducing video messages to claims that belittle the value of human contribution, their approach is a textbook example of what not to do. While AI tools like Super Affiliate A.I. offer some compelling features for affiliate marketing, their marketing missteps can be a lesson for us all. Don't rely on fear to sell your product; instead, focus on genuine value and collaboration. After all, even in an AI-driven world, people still prefer a storyline they can believe in.

Struggling to keep up with tech's rapid advancements? A Harvard Business Review article by Erika Andersen has the antidote. Aspiration, curiosity, and vulnerability aren't just buzzwords - they are the cornerstone attributes for continual learning in today's business landscape. Whether it's leveling up your skills in data analytics or stepping into a managerial role, Andersen’s article offers pragmatic strategies to make the learning journey not just effective but enjoyable. In a world where the only sustainable competitive advantage might be learning faster than your competitors, taking her advice to heart is more than just advisable—it's essential.

In this candid blog post, our CEO Michelle Hayes Uhlfelder shares a personal experience from a weekend lunch outing that turned into an unexpected marketing lesson. When a popular local chain restaurant brought out their mascot and a spinning wheel of freebies, it seemed like a marketer's dream come true. But there was a catch—a not-so-obvious $1 fee to spin the wheel. This seemingly small oversight led to consumer disappointment and negative brand interactions. Dive into the blog to explore the three key mistakes made, and learn valuable insights on the importance of attention to detail, clear communication, and community engagement in marketing initiatives. Don't miss this real-world example that illustrates how even the most promising marketing strategies can fumble at the finish line if not meticulously executed.

In the final article in the Brand Voice in the AI Age series, we delve into the heart of maintaining authentic brand voice amidst rapid AI integration. This guide offers brands a clear blueprint to ensure they utilize AI's strengths without sacrificing their unique identity. From auditing current content to iterative reviews, this roadmap aims to combine technological prowess with genuine storytelling. A must-read for those looking to strategically navigate the future of branding in the AI era.