Transforming customer experiences with the right CRM! Michelle Hayes Uhlfelder breaks down 3 CRMs to consider to elevate your customer journey. Dive in for insights and actionable tips to maximize your CRM strategy.

The world of branding is always in flux, and companies like Johnson & Johnson aren't shy about making waves. After a century and a third, the healthcare behemoth has unveiled a new logo, stirring discussions on the importance and impact of corporate rebranding. Michelle Hayes Uhlfelder takes readers on a deep dive into the recent rebrands that have left a mark. Curious about Twitter's dramatic shift to "X" or other major overhauls? Check out “You’re Rebranding What?! A Look at Johnson & Johnson and Beyond”. Guaranteed to make you ponder the power of a logo.

In a recent article from Harvard Business Review, experts examine the pivotal role of cross-functional collaboration and the dismantling of organizational silos in achieving successful digital transformations. The insights offered are particularly relevant to those in the marketing sector, as they underscore the importance of a unified organizational approach, alongside technological upgrades. Highly recommended for professionals navigating the complexities of digital transformation.

In the final article in the Brand Voice in the AI Age series, we delve into the heart of maintaining authentic brand voice amidst rapid AI integration. This guide offers brands a clear blueprint to ensure they utilize AI's strengths without sacrificing their unique identity. From auditing current content to iterative reviews, this roadmap aims to combine technological prowess with genuine storytelling. A must-read for those looking to strategically navigate the future of branding in the AI era.

In our latest blog post, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, delves into the symbiotic relationship between Branding and Generative AI. Drawing from her profound insights acquired during her Marketing in AI certification from Cornell University, Michelle underscores the challenges and rewards of integrating AI into branding strategies. This piece offers not just an analytical perspective but actionable takeaways for brands aiming to strike the right balance. A must-read for any brand navigating the digital frontier and seeking to maintain its authentic voice in the age of AI. Dive in and join the conversation.