The world of branding is always in flux, and companies like Johnson & Johnson aren't shy about making waves. After a century and a third, the healthcare behemoth has unveiled a new logo, stirring discussions on the importance and impact of corporate rebranding. Michelle Hayes Uhlfelder takes readers on a deep dive into the recent rebrands that have left a mark. Curious about Twitter's dramatic shift to "X" or other major overhauls? Check out “You’re Rebranding What?! A Look at Johnson & Johnson and Beyond”. Guaranteed to make you ponder the power of a logo.