In the recent Bloomreach Edge Summit Conference, industry thought leader Allie K. Miller discussed the future of generative AI in e-commerce, among other key topics. Our own Michelle, a PR and Marketing specialist focusing on AI, dissects the five most groundbreaking insights from Miller's talk. The article delves into how generative AI is revolutionizing customer experience, tips on how to transition your organization into an "AI-first" mindset, and the unparalleled role AI plays in understanding customer journeys. This is a must-read for anyone keen on staying ahead in the rapidly evolving landscape of AI in e-commerce.

In our latest deep dive, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, provides a comprehensive toolkit for brands striving to maintain their unique voices in the expansive world of AI. Drawing from her enriched knowledge base, refined during her Marketing in AI certification at Cornell University, Michelle addresses a paramount concern: Can brands harness AI's efficiency without diluting their essence? This piece transitions from mere theory to practical, actionable steps, enriched by Michelle's near two-decade-long industry experience. Dive into a resourceful guide that marries AI's technological prowess with the intimate nuances of human-driven branding. Join us in exploring the art of creating a resonant brand voice in the age of AI.

As AI technology continues to advance, ethical questions loom large, especially concerning labor practices. A significant number of workers, primarily from the Philippines, find themselves in 'digital sweatshops,' earning less than minimum wage to annotate data and train AI models. U.S. tech giants like Scale AI, who are often clients, appear disconnected from the struggles of this overseas workforce. The article highlights the urgent need for regulation and ethical considerations, pushing for a more equitable AI ecosystem.

In our latest blog post, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, delves into the symbiotic relationship between Branding and Generative AI. Drawing from her profound insights acquired during her Marketing in AI certification from Cornell University, Michelle underscores the challenges and rewards of integrating AI into branding strategies. This piece offers not just an analytical perspective but actionable takeaways for brands aiming to strike the right balance. A must-read for any brand navigating the digital frontier and seeking to maintain its authentic voice in the age of AI. Dive in and join the conversation.

CEO and Founder of Cherrytop, Michelle Hayes Uhlfelder, offers an insightful counterpoint to a recent PR Daily article about Taylor Swift’s values-based messaging strategy. Diving deep into the annals of music history, Uhlfelder provocatively questions the authenticity of celebrity narratives and the role of PR in molding them. In this thought-provoking piece, she challenges the status quo, asking whether such narratives are genuinely organic or subtly influenced by long-standing cultural scripts. Join the conversation as Uhlfelder navigates the nuanced landscape of PR, authenticity, and the preset molds awaiting their next muse.

Navigating the world of humor in branding? We’ve detailed some checkpoints in the recent article: "Are You Laughing? 5 Questions to Ask Before Your Brand Goes Funny." Read this before you consider consulting with Larry David.

Ever wondered where even the big brands sometimes trip in the world of AI? Join Michelle Hayes Uhlfelder as she entertainingly breaks down "5 AI Missteps That Made Marketers Facepalm". This piece isn't just about the mishaps – it's a roadmap on sidestepping them, armed with insights and a sprinkle of humor. Dive in for a fun, edgy, yet informative ride through the world of AI in marketing. Learn, laugh, and lead your brand with confidence!

Ever wondered about the secret tools behind successful marketing campaigns? Dive into Michelle's playbook as she reveals her top AI-enhanced tools that have revolutionized client experiences. From precision in data handling to crafting tailored communications, discover the magic where technology meets strategy. A must-read for marketers and enthusiasts alike! #MarketingEvolution #AIInAction

Exploring Personalization in Marketing: When executed precisely, personalization can transform user experiences, but as Shutterfly's 2014 snafu highlights, the stakes are high if predictions miss the mark. Dive into Michelle Hayes Uhlfelder's insightful analysis on how to navigate the nuanced realm of personalized marketing, avoid pitfalls, and ultimately forge genuine connections in the digital age. From understanding your audience to the significance of rigorous checks, it's a must-read for marketers aiming to master the delicate balance.

Just out of the oven! In our latest article post, "3 Steps to Frosting Your Multichannel Marketing Cake," I dish out the top 3 ways to elevate your multichannel marketing efforts. We're talking about understanding your audience, consistency in branding, and the power of data analytics. And let's not forget the cherry on top: AI and new tech. Dive into the piece for some scrumptious insights on how tools like Brandwatch, Campaigner, and HubSpot can enhance your marketing strategy. Let's bake your brand to the top!

Navigating the AI-infused marketing rodeo can feel like juggling flaming swords while riding a unicycle. Not for the faint-hearted, is it?

Fear not, as your trusty marketing & PR consultant, I'm here to put those fires out and balance the unicycle for you. Let's untangle the tech-jargon and maintain the authenticity of your brand amidst the sea of chatbots.

Check out my latest blog on the top three reasons why a Marketing & PR consultant is your secret weapon in this ever-changing digital landscape. Spoiler: It's about being your AI whisperer, preserving your brand's uniqueness, and future-proofing your business. Ready to conquer the digital wild west?

Our social media platforms are getting a futuristic makeover with chatbots, and I'm not just talking about simple AIs. LinkedIn is introducing an AI 'Coach', while Meta is developing chatbots with over 30 unique personalities! Exciting? Yes. Concerning? Maybe. Let's delve into the impacts on our authenticity in my latest article, "Can ChatBots Overstep on Social Media Platforms?" I'd love to hear your thoughts!

Tired of the tech team bullying you for your lack of knowledge about AI? Stay ahead of the tech curve with my new series, 'AI & Marketing Hot Tips'.

Diving headfirst into the "pink tsunami" with my latest piece: "4 Shocking Ways Overexposure Could Push Barbie to the Brink of Destruction." Are we drowning in too much Barbie, risking brand fatigue and audience disconnect? Or is Barbie riding the wave to new heights? The jury's still out, but one thing's for sure - there's never a dull moment in the marketing world! Find out more in my latest "think pink" adventure! #BarbieMovie #MarketingGoneWild

Today marks the final installment of my deep dive into Barbie's innovative marketing approach. Learn how Barbie harnessed the power of AI to engage with her audience, and how these strategies can benefit your own business. BUT WE'RE NOT STOPPING HERE – up next, I'm turning our lens on the areas where Barbie could have done even better. Are you ready for it? Follow me. You won't want to miss this.

Just dropped Day 4 of my Barbie marketing analysis series: '5 Proven Strategies from Barbie's Social Media.' Master the art of social media engagement with lessons learned from Barbie's playbook. Follow me for more insights. #BarbieMarketing

Lights, camera, action! 🎬 Day 3 of Unpacking Barbie is here, spotlighting three transformative PR strategies pulled from Barbie's playbook. Let's learn from this iconic brand as Barbie steps onto the big screen today. Click below for impactful insights. #UnpackingBarbie #PRStrategy

Today marks the final installment of my deep dive into Barbie's innovative marketing approach. Learn how Barbie harnessed the power of AI to engage with her audience, and how these strategies can benefit your own business. BUT WE'RE NOT STOPPING HERE – up next, I'm turning our lens on the areas where Barbie could have done even better. Are you ready for it? Follow me. You won't want to miss this.

Dive into the world of pink and glamour with my new LinkedIn article series, 'Unwrapping Barbie.' In the upcoming days, I'll be running analysis of the Barbie's sensational marketing campaign. From living the Malibu Dream House reality to Google's pink makeover, Barbie's marketing mastery has captivated us all! Want a closer look at the genius with links to it all? Follow me this week as we explore the grandeur of Barbie's marketing magic leading up to the big screen debut this Friday. #UnwrappingBarbie #BarbieMovie #MarketingMagic

Dive into the ethical maze of #AI in #Marketing and #PR in my latest article! From tackling AI bias to addressing privacy concerns, learn why #EthicalAI is the game-changer we need.