In a recent article penned by Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, she shares a candid account of her recent experiences with Zoom's customer service. Highlighting the challenges faced by small businesses, Uhlfelder critiques the apparent inflexibility of the SaaS giant in accommodating seemingly trivial requests. Through her firsthand account, she underscores the importance of placing the customer at the center of business operations and the potential repercussions for companies that overlook this essential tenet.

When it comes to bad marketing, the experience can be unsettlingly similar to watching a poorly executed horror movie: you're engaged but for all the wrong reasons. Today, we take a close look at the marketing strategies—or lack thereof—behind Super Affiliate A.I. From fear-inducing video messages to claims that belittle the value of human contribution, their approach is a textbook example of what not to do. While AI tools like Super Affiliate A.I. offer some compelling features for affiliate marketing, their marketing missteps can be a lesson for us all. Don't rely on fear to sell your product; instead, focus on genuine value and collaboration. After all, even in an AI-driven world, people still prefer a storyline they can believe in.