In an earlier collaboration with Lululemon, Michelle Hayes Uhlfelder was already impressed by the brand's unwavering clarity. A recent article in the Wall Street Journal sheds light on Lululemon's innovative marketing strategies, revealing the genius behind their generational appeal, commitment to authentic community, and adaptability. Chief Brand Officer, Nikki Neuburger, underscores their ethos, emphasizing consistency in every customer touchpoint. Dive into this insightful read to explore how Lululemon bridges authenticity with profit margins.

The world of branding is always in flux, and companies like Johnson & Johnson aren't shy about making waves. After a century and a third, the healthcare behemoth has unveiled a new logo, stirring discussions on the importance and impact of corporate rebranding. Michelle Hayes Uhlfelder takes readers on a deep dive into the recent rebrands that have left a mark. Curious about Twitter's dramatic shift to "X" or other major overhauls? Check out “You’re Rebranding What?! A Look at Johnson & Johnson and Beyond”. Guaranteed to make you ponder the power of a logo.