Diving into a 2020 McKinsey article, Michelle realized there was a "back-to-basics" wisdom about AI within it. As we chase tech's "next big thing", it's a timely reminder that the magic often resides in foundational principles. She's distilled key insights and their real-world applications for you.

When it comes to bad marketing, the experience can be unsettlingly similar to watching a poorly executed horror movie: you're engaged but for all the wrong reasons. Today, we take a close look at the marketing strategies—or lack thereof—behind Super Affiliate A.I. From fear-inducing video messages to claims that belittle the value of human contribution, their approach is a textbook example of what not to do. While AI tools like Super Affiliate A.I. offer some compelling features for affiliate marketing, their marketing missteps can be a lesson for us all. Don't rely on fear to sell your product; instead, focus on genuine value and collaboration. After all, even in an AI-driven world, people still prefer a storyline they can believe in.