News
Watching Bad Marketing is Like a Bad Horror Movie: A Case Study on Super Affiliate A.I.
When it comes to bad marketing, the experience can be unsettlingly similar to watching a poorly executed horror movie: you're engaged but for all the wrong reasons. Today, we take a close look at the marketing strategies—or lack thereof—behind Super Affiliate A.I. From fear-inducing video messages to claims that belittle the value of human contribution, their approach is a textbook example of what not to do. While AI tools like Super Affiliate A.I. offer some compelling features for affiliate marketing, their marketing missteps can be a lesson for us all. Don't rely on fear to sell your product; instead, focus on genuine value and collaboration. After all, even in an AI-driven world, people still prefer a storyline they can believe in.
Dropping the Marketing Ball at the 10-Yard Line: My Lunch Trip
In this candid blog post, our CEO Michelle Hayes Uhlfelder shares a personal experience from a weekend lunch outing that turned into an unexpected marketing lesson. When a popular local chain restaurant brought out their mascot and a spinning wheel of freebies, it seemed like a marketer's dream come true. But there was a catch—a not-so-obvious $1 fee to spin the wheel. This seemingly small oversight led to consumer disappointment and negative brand interactions. Dive into the blog to explore the three key mistakes made, and learn valuable insights on the importance of attention to detail, clear communication, and community engagement in marketing initiatives. Don't miss this real-world example that illustrates how even the most promising marketing strategies can fumble at the finish line if not meticulously executed.
Five Fixes for Brand Voice Dilution in the AI Era
In our latest deep dive, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, provides a comprehensive toolkit for brands striving to maintain their unique voices in the expansive world of AI. Drawing from her enriched knowledge base, refined during her Marketing in AI certification at Cornell University, Michelle addresses a paramount concern: Can brands harness AI's efficiency without diluting their essence? This piece transitions from mere theory to practical, actionable steps, enriched by Michelle's near two-decade-long industry experience. Dive into a resourceful guide that marries AI's technological prowess with the intimate nuances of human-driven branding. Join us in exploring the art of creating a resonant brand voice in the age of AI.