Day 5: How Barbie Takes on AI & How Your Company Can Too
In marketing & PR, trendsetters like Barbie don't just predict the future; they create it. Barbie's foray into AI technology engagement with the consumer isn't just a fun gimmick; it's a marketing masterclass for businesses keen on staying ahead of the curve. So let's break down Barbie's AI engagement strategy and find out how you can take inspiration.
-1- Embrace Interactive AI Experiences
The Barbie Selfie Generator is an AI-powered virtual photo booth that has turned users into ambassadors for the Barbie brand. It's a simple yet effective tactic: Give users a fun, interactive experience that ties them to your brand.
Your Action Point? Now, think about your business. What interactive, AI-driven experience can you create that'll resonate with your audience?
-2- Leverage User-Generated Content
Barbie's AI-driven campaign amplified the power of user-generated content. The AI-powered selfie generator invited users to create their own Barbie posters, leveraging nostalgia and giving them a sense of co-creation.
Your Takeaway? Incorporate user-generated content into your marketing strategy. This not only engages your audience but also supplies you with authentic content for your channels.
-3- Push the Boundaries with AI
Barbie's marketing team has shown us that integrating AI can truly elevate a brand's engagement with its audience. By harnessing AI in innovative ways, they managed to deliver an exciting, fresh experience to their audience.
Your challenge? Find a unique way to incorporate AI technology into your marketing efforts. It's about pushing boundaries and embracing the new.
-4- Create Memes to Spark Conversation
As Barbie's AI campaign took off, users started to create and share hilarious memes using the AI-powered selfie generator. Memes are a brilliant way to spark conversation, get in the news and generate buzz.
"It's so cool to see myself transformed into a Barbie meme and to know that girls everywhere will be inspired by seeing strong women in sports represented in this way." – Angel Reese, a Women's College Basketball player and brand ambassador for Barbie
Your Assignment? So why not use AI to create memes that resonate with your audience and ignite some buzz around your brand? This is not as hard as it sounds. The tech is out there. Figure out how you can leverage it to your brand's advantage.
-Let's Wrap It Up!-
These strategies aren't just Barbie's secret to success; they're now yours too. Go ahead, and inject some AI magic into your marketing campaign.
"Unwrapping Barbie" Article Series by Michelle Hayes Uhlfelder:
Day 1: 10 Plastic Reasons to Love Barbie's Marketers
Day 2: 3 Marketing Tips for Consumer Brands from Barbie
Day 3: 3 PR Lessons to Learn from Barbie's Playbook
Day 4: 5 Key Lessons from Barbie's Social Media
Day 5: How Barbie Takes on AI & How Your Company Can Too
About Michelle Hayes Uhlfelder
With 18 years of marketing and PR expertise, Michelle is dedicated to helping businesses grow and thrive in this ever-evolving marketing landscape. She is a thought leader and strategist committed to turning insights into action. Follow her on LinkedIn to connect.