Day 3: Three PR Lessons to Learn from Barbie's Playbook
Barbie's PR maneuvering is a masterclass in orchestrating a blockbuster party, engaging all guests - the consumers. Ready to unwrap her PR best practices? Let's dive in.
-1- Newsworthy Know-How
Barbie's everywhere - apps, magazines, TV - a true testament to her PR team's proficiency. Achieving such omnipresence requires a meticulously planned strategy. How can you replicate this?
APPLY IT:
-A- You need a solid plan. Identify elements that can create hype and ensure they are genuinely newsworthy. That's where experienced PR consultants can help. They'll guide you to avoid futile efforts and stay focused on genuinely newsworthy content.
-B- Build relationships with the media to secure coverage. This might require assigning a dedicated staff member or outsourcing.
-C- Manage your PR expectations realistically. Remember, appealing to your target market is far more crucial than vanity features in publications or on shows that don't reach your core demographic.
-2- Localized Engagement
Barbie's strategy is more than just dollhouses and dream cars; it's about making real-world connections in local communities. Take a leaf out of Barbie's book, whether it's hosting pop-ups in the heart of Chicago or sailing on boat cruises in Seaside, the goal is to create engaging, personalized experiences.
In our digitized world, we're often absorbed in our screens, the virtual realm. But the truth is, people crave human connection - a chance to "look up" from their devices and engage in the tangible world.
APPLY IT: If your brand can spark these authentic, face-to-face moments, you're winning - big time. It's about creating opportunities for your audience to interact with your brand on a personal level, transforming passive spectators into active participants and, ultimately, loyal advocates.
But let's face reality: organizing successful events can be daunting and resource-intensive. It's where professional event companies become invaluable. They have the expertise and network to orchestrate events that resonate with your audience and reinforce your brand identity. If handling every aspect seems overwhelming, don't hesitate to delegate. Partner with professionals to manage specific elements or the entire event.
Remember, the aim is not just to throw an event but to craft an immersive, unforgettable experience that brings your brand to life in the eyes of your consumers.
-3- Social Media Sorcery
With over 6 million interactions in six months, Barbie has conquered the social media realm. She leverages each piece of content across multiple platforms, from YouTube to TikTok, Instagram to LinkedIn articles (I guess this is my Barbie version who is here...).
APPLY IT: Here's your takeaway - repurpose your content!
Creating high-quality content requires time, creativity, and resources. So why use it only once?
Think of ways to reformat your existing content for different platforms. That blog post can be turned into snippets for Twitter, visuals for Instagram, or a short video for TikTok. This not only expands your reach but also optimizes your investment.
It's about working smarter, not harder. By reshaping your content to fit different channels, you'll give it a longer lifespan, reach a broader audience, and maximize your content creation efforts. Embrace repurposing and watch your brand's visibility soar.
-Wrap It Up-
I'd love to hear your takeaways from this Barbie marketing deep-dive. What stood out? What insights can you apply to your own business? Your comments can help shape future discussions, so don't hesitate to share your thoughts. After all, our collective learning is what makes these conversations so valuable.
"Unwrapping Barbie" Article Series by Michelle Hayes Uhlfelder:
Day 1: 10 Plastic Reasons to Love Barbie's Marketers
Day 2: 3 Marketing Tips for Consumer Brands from Barbie
Day 3: 3 PR Lessons to Learn from Barbie's Playbook
Day 4: 5 Key Lessons from Barbie's Social Media
Day 5: How Barbie Takes on AI & How Your Company Can Too
About Michelle Hayes Uhlfelder
A brief introduction to your guide in this series, Michelle Hayes Uhlfelder. She's a seasoned marketing and communications guru with an edge for innovation and two decades of experience shaping narratives for corporate behemoths to non-profits. Currently immersed in a Marketing in AI certification program at Cornell University, Michelle is committed to the transformative potential of AI and dedicated to aiding businesses navigate this changing landscape. Connect with her on LinkedIn to disrupt and thrive in this ever-evolving marketing terrain.