Are you navigating the AI landscape in your Marketing/PR role or as a business leader? My latest article, '4 Things You Need to Know About Ethical AI in Marketing and PR' simplifies the concept of Ethical AI and gives practical steps on how to apply it. Join me as we define the future of ethical AI. #AI #Marketing #EthicalAI #AIinMarketing

Yet, while the potential of AI is immense, it isn’t without its challenges. Understanding and effectively leveraging AI requires a fundamental shift in our approach to marketing. It involves creating a synergy between marketers' creative flair and the precision of machine learning algorithms. Furthermore, ethical considerations around data privacy and transparency have become increasingly crucial as we navigate this new terrain.