In the recent Bloomreach Edge Summit Conference, industry thought leader Allie K. Miller discussed the future of generative AI in e-commerce, among other key topics. Our own Michelle, a PR and Marketing specialist focusing on AI, dissects the five most groundbreaking insights from Miller's talk. The article delves into how generative AI is revolutionizing customer experience, tips on how to transition your organization into an "AI-first" mindset, and the unparalleled role AI plays in understanding customer journeys. This is a must-read for anyone keen on staying ahead in the rapidly evolving landscape of AI in e-commerce.