Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, debunks the myth that bigger email lists are better in her new article. With a focus on quality over quantity, she offers practical advice on refining email lists, such as embracing unsubscribes as a curation tool and the importance of A/B testing. The piece highlights the value of a smaller, engaged audience and presents strategies like leveraging Google's account purge and implementing abandoned cart emails for more effective email marketing.

In the final article in the Brand Voice in the AI Age series, we delve into the heart of maintaining authentic brand voice amidst rapid AI integration. This guide offers brands a clear blueprint to ensure they utilize AI's strengths without sacrificing their unique identity. From auditing current content to iterative reviews, this roadmap aims to combine technological prowess with genuine storytelling. A must-read for those looking to strategically navigate the future of branding in the AI era.

In our latest deep dive, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, provides a comprehensive toolkit for brands striving to maintain their unique voices in the expansive world of AI. Drawing from her enriched knowledge base, refined during her Marketing in AI certification at Cornell University, Michelle addresses a paramount concern: Can brands harness AI's efficiency without diluting their essence? This piece transitions from mere theory to practical, actionable steps, enriched by Michelle's near two-decade-long industry experience. Dive into a resourceful guide that marries AI's technological prowess with the intimate nuances of human-driven branding. Join us in exploring the art of creating a resonant brand voice in the age of AI.

Exploring Personalization in Marketing: When executed precisely, personalization can transform user experiences, but as Shutterfly's 2014 snafu highlights, the stakes are high if predictions miss the mark. Dive into Michelle Hayes Uhlfelder's insightful analysis on how to navigate the nuanced realm of personalized marketing, avoid pitfalls, and ultimately forge genuine connections in the digital age. From understanding your audience to the significance of rigorous checks, it's a must-read for marketers aiming to master the delicate balance.