Recently featured in PR News on 9/20/2023, Michelle Hayes Uhlfelder, the CEO & Founder of Cherrytop, delves into the transformative role of artificial intelligence in bridging the gap between public relations and marketing. In her article titled "Can AI be the Catalyst for Unified PR and Marketing?", Uhlfelder articulates how AI-driven analytics and tools are erasing the once clear distinctions between these fields, advocating for integrated strategies, empathetic AI communications, and the power of unified dashboards to streamline processes. By harnessing AI's capabilities, Uhlfelder suggests a promising future where brand narratives are not just captivating but also exceptionally impactful.

Dive into Cherrytop's latest blog post where Michelle Hayes Uhlfelder expertly navigates "5 ChatBot History Points to Absorb for AI Marketing". Blending history with actionable insights, this article is a goldmine for marketers keen to harness the power of AI.

In the recent Bloomreach Edge Summit Conference, industry thought leader Allie K. Miller discussed the future of generative AI in e-commerce, among other key topics. Our own Michelle, a PR and Marketing specialist focusing on AI, dissects the five most groundbreaking insights from Miller's talk. The article delves into how generative AI is revolutionizing customer experience, tips on how to transition your organization into an "AI-first" mindset, and the unparalleled role AI plays in understanding customer journeys. This is a must-read for anyone keen on staying ahead in the rapidly evolving landscape of AI in e-commerce.

In our latest deep dive, Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, provides a comprehensive toolkit for brands striving to maintain their unique voices in the expansive world of AI. Drawing from her enriched knowledge base, refined during her Marketing in AI certification at Cornell University, Michelle addresses a paramount concern: Can brands harness AI's efficiency without diluting their essence? This piece transitions from mere theory to practical, actionable steps, enriched by Michelle's near two-decade-long industry experience. Dive into a resourceful guide that marries AI's technological prowess with the intimate nuances of human-driven branding. Join us in exploring the art of creating a resonant brand voice in the age of AI.