Sundog Books

Since partnering with Sundog Books, Cherrytop has championed the bookstore's digital evolution, driving significant growth in their online presence and customer engagement.

At Cherrytop, we began with a comprehensive audit of Sundog Books' digital marketing footprint. We identified key areas of opportunity, harnessed the power of data insights, and developed strategic action plans for each digital platform. This holistic approach resulted in a harmonized brand message that resonated deeply with their audience and spurred exponential growth.

One of our proud milestones was the media blitz following Sundog Books being named "#1 Bookstore to Travel to in Florida" by Southern Living Magazine. Capitalizing on this accolade, we created a multi-channel campaign that gained substantial traction in both traditional and digital media outlets. This campaign not only amplified Sundog Books' brand visibility but also played a pivotal role in multiplying their social media engagement and shares by a staggering 200%.

Our digital transformation strategy for Sundog Books was also instrumental in revamping their email marketing efforts. We streamlined content creation processes, improved targeting, and fine-tuned messaging, leading to an upswing in website sales conversions.

Beyond the numbers, Cherrytop is proud to have aided Sundog Books in community-building initiatives. A noteworthy example is the 'Free Books to Walton County Teachers' program, where we extended our support to local educators. This initiative was a testament to Sundog Books' commitment to their community, showcasing how businesses can make meaningful local impact.

In summary, Cherrytop's partnership with Sundog Books has ignited significant digital growth, brand awareness and customer engagement. As we continue to expand Sundog Books' digital presence, we remain steadfast in upholding their core brand values and deep connection with their community.

Note: a portion of the work presented was done for Sundog Books by Michelle Hayes Uhlfelder as a marketing and pr consultant, before Cherrytop was formed. Sundog Books gave permission to Cherrytop to share these results and client information as Cherrytop with Michelle Hayes Uhlfelder.