CASE STUDY

Project: Website Redesign, Software Integration & Multi-Brand Content System
Collaborators: Design Happy Boutique | Cherrytop Agency

When CHIRINGO and CHIRINGA needed to refresh their digital presence while aligning with evolving operational tools, we led a collaborative effort to build websites that looked great, worked harder, and supported their brand's future growth.

In partnership with Tracey Thomas of Design Happy Boutique, who spearheaded design, Cherrytop provided project management and full website copywriting—merging voice and visuals for a cohesive online experience. The goal: showcase the laid-back, coastal energy of the brand while integrating critical restaurant technology behind the scenes.

One of the biggest challenges was seamlessly integrating the Toast POS system across both websites. With Toast powering online ordering and catering tools, we navigated platform constraints to ensure the guest experience remained smooth and intuitive. For example, when Toast’s built-in blog functionality didn’t support the multi-brand approach we needed, we built a custom external blog instead—housing stories and updates for CHIRINGO, CHIRINGA, and Hotz Coffee in one central place.

To support internal culture and communication, we also created a private, password-protected blog exclusively for staff. This tool allowed leadership to share updates, highlight employee wins, and foster ongoing dialogue across all locations.

From intuitive navigation and mobile-first layouts to integrated online ordering and smart content planning, the sites reflect a brand that’s not only growing but leading.

What started as a design and content project became a full digital foundation—supporting operations, culture, and customer connection across every touchpoint.