In this candid blog post, our CEO Michelle Hayes Uhlfelder shares a personal experience from a weekend lunch outing that turned into an unexpected marketing lesson. When a popular local chain restaurant brought out their mascot and a spinning wheel of freebies, it seemed like a marketer's dream come true. But there was a catch—a not-so-obvious $1 fee to spin the wheel. This seemingly small oversight led to consumer disappointment and negative brand interactions. Dive into the blog to explore the three key mistakes made, and learn valuable insights on the importance of attention to detail, clear communication, and community engagement in marketing initiatives. Don't miss this real-world example that illustrates how even the most promising marketing strategies can fumble at the finish line if not meticulously executed.

Yet, while the potential of AI is immense, it isn’t without its challenges. Understanding and effectively leveraging AI requires a fundamental shift in our approach to marketing. It involves creating a synergy between marketers' creative flair and the precision of machine learning algorithms. Furthermore, ethical considerations around data privacy and transparency have become increasingly crucial as we navigate this new terrain.