case study

Project: Multi-Brand Charity Partnership Activation & Community Campaign
Collaborators: Cherrytop Agency | Neurodiversity Resource of the Panhandle | Westonwood Ranch

When CHIRINGO and CHIRINGA wanted to make giving back a bigger part of their brand, we worked behind the scenes to make it simple, meaningful, and visible. Through custom programming, in-store promotions, and community events, we helped them partner with nonprofits doing real work—from neurodiversity support to inclusive education.

Cherrytop supported the campaign from brand strategy and storytelling to cross-platform promotion. We created a digital and in-store rollout that made it easy for guests to round up their orders to benefit local nonprofits—and feel like part of something bigger.

In partnership with the Neurodiversity Resource of the Panhandle and Westonwood Ranch, the “Round Up for Neurodiversity” initiative was featured by local media (WJHG) and amplified across all channels. We also coordinated a custom menu item, charity night events, and a cross-brand strategy that highlighted CHIRINGO’s heart for community.

This case study isn’t just about the dollars raised—it’s about the intentionality behind how CHIRINGO and CHIRINGA chose to show up and give back.