Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, debunks the myth that bigger email lists are better in her new article. With a focus on quality over quantity, she offers practical advice on refining email lists, such as embracing unsubscribes as a curation tool and the importance of A/B testing. The piece highlights the value of a smaller, engaged audience and presents strategies like leveraging Google's account purge and implementing abandoned cart emails for more effective email marketing.