How CHIRINGO and CHIRINGA turned a charity idea into a powerful brand initiative that gave back—and brought the whole community in.

Tania Crawford’s voice found new audiences through strategic podcast appearances—sparking engagement and meaningful growth.

Two brands. One digital foundation. A website refresh that delivered on design, systems, and strategy.

We helped Tania Crawford grow from 232 to 3.6K connections with a strategy rooted in clarity, community, and consistent content.

From bilingual newsletters to employee wins, here’s how we helped CHIRINGO build a culture-first communication strategy.

How CHIRINGO and CHIRINGA told a story that mattered—and made people care.

The Tallahassee Wellplex celebrated its grand opening with a bold brand launch, strategic media coverage, and strong community support—building momentum and credibility in the region from day one.

A champagne toast to teamwork and growth. Cherrytop proudly sponsored the Grand Opening of the Tallahassee Wellplex, celebrating collaboration, creativity, and community impact.

Michelle Hayes Uhlfelder, Cherrytop's visionary CEO, has recently emerged as a thought leader on CMSWire, where her insights on AI integration are reshaping customer experience strategies. Her debut article, "AI Trends: Is AI Meeting Your Most Pressing Needs?", critically examines the alignment of AI technologies with core business values, advocating for customer-centric and agile approaches. Dive into Michelle’s expertise on CMSWire to navigate the complexities of AI trends that are defining the future of business and customer engagement.

We're excited to share that "850 Magazine" has spotlighted our boutique marketing and PR agency as 'New and Notable'! This recognition is a nod to our commitment to innovative and creative marketing solutions. It underscores our efforts to ensure our clients not only stand out but also connect genuinely with their audiences.

This acknowledgment by "850 Magazine" celebrates our dedication to pushing boundaries in the dynamic marketing landscape. We're grateful to our clients and the magazine's readers for this incredible honor and are eager to continue this journey of innovation. Thank you for being part of our story – there's much more to come!

Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, debunks the myth that bigger email lists are better in her new article. With a focus on quality over quantity, she offers practical advice on refining email lists, such as embracing unsubscribes as a curation tool and the importance of A/B testing. The piece highlights the value of a smaller, engaged audience and presents strategies like leveraging Google's account purge and implementing abandoned cart emails for more effective email marketing.

Celebrate with us Cherrytop's feature in Digital Marketing News, where our innovative AI-driven marketing and PR strategies are spotlighted. The article, written by Abby Miller, highlights how under Michelle Hayes Uhlfelder's leadership, Cherrytop is revolutionizing the industry, integrating AI with a deep understanding of human behavior to deliver unparalleled client solutions. This recognition underscores our commitment to setting new standards in digital marketing efficiency and innovation.

In our latest blog post, we celebrate a significant milestone for Cherrytop: our CEO & Founder, Michelle Hayes Uhlfelder, has been recognized by Florida Trend Magazine in their 'Movers & Influencers' section. Join us in celebrating this exciting achievement and get a glimpse of what's ahead for Cherrytop in the dynamic world of AI-driven.

Cherrytop, under the experienced leadership of Michelle Hayes Uhlfelder, has officially launched, following an impactful 100-day soft-launch phase. Cherrytop's blend of brand strategy, marketing, and public relations solutions leverages Michelle's 20-year industry experience, spanning roles at National Public Radio and Edelman, along with her tenure in boutique agencies and as an independent consultant. The firm's emphasis on integrating AI technology into comprehensive communication strategies is revolutionizing how brands interact with their audiences, offering scalable solutions for clients of all sizes. Read this article for the press release and access to press kit with images.

Cherrytop's CEO and Founder, Michelle Hayes Uhlfelder, brings her marketing and PR acumen to the forefront in the insightful article '3 Tips for Leveling-Up Your Product Holiday Gift Guides.' As the holiday shopping rush approaches, she explores how brands can amplify their visibility and consumer appeal through strategic gift guides. Drawing on the latest enhancements by Google, Michelle offers practical advice for brands aiming to influence consumer purchases and stand out in a competitive market.

Transforming customer experiences with the right CRM! Michelle Hayes Uhlfelder breaks down 3 CRMs to consider to elevate your customer journey. Dive in for insights and actionable tips to maximize your CRM strategy.

In a recent article penned by Michelle Hayes Uhlfelder, CEO & Founder of Cherrytop, she shares a candid account of her recent experiences with Zoom's customer service. Highlighting the challenges faced by small businesses, Uhlfelder critiques the apparent inflexibility of the SaaS giant in accommodating seemingly trivial requests. Through her firsthand account, she underscores the importance of placing the customer at the center of business operations and the potential repercussions for companies that overlook this essential tenet.

Recently featured in PR News on 9/20/2023, Michelle Hayes Uhlfelder, the CEO & Founder of Cherrytop, delves into the transformative role of artificial intelligence in bridging the gap between public relations and marketing. In her article titled "Can AI be the Catalyst for Unified PR and Marketing?", Uhlfelder articulates how AI-driven analytics and tools are erasing the once clear distinctions between these fields, advocating for integrated strategies, empathetic AI communications, and the power of unified dashboards to streamline processes. By harnessing AI's capabilities, Uhlfelder suggests a promising future where brand narratives are not just captivating but also exceptionally impactful.

In an earlier collaboration with Lululemon, Michelle Hayes Uhlfelder was already impressed by the brand's unwavering clarity. A recent article in the Wall Street Journal sheds light on Lululemon's innovative marketing strategies, revealing the genius behind their generational appeal, commitment to authentic community, and adaptability. Chief Brand Officer, Nikki Neuburger, underscores their ethos, emphasizing consistency in every customer touchpoint. Dive into this insightful read to explore how Lululemon bridges authenticity with profit margins.

Exploring the transformative journey from products to platforms, this insightful article delves into the four-step playbook crafted by Zhu and Furr. Using historical examples like Nintendo's legendary rise, amidst a faltering video game industry, it showcases the meticulous strategies employed in mastering the product-platform transition.